I purchased MAC Soft & Gentle as apart of my back to school shopping and I fell completely in love with it. It is a stunning highlight. Recently, however, I went into my local target and saw that the ELF section had doubled in size and had more products that before could only be purchased online, the Baked Blushes being one of them. I picked up two of them, Pinktastic and Peachy Cheeky. When I used Pinktastic the next morning I realized it gave my a very similar look as my MAC Soft & Gentle. I swatched the two next to each other, and they pretty much looked identical. Instead of paying $32 for a highlight that is only going on a small amount of your face, you could be paying $3 for basically the same product!
The only difference is that Pinktastic has a tiny tiny tiny bit more pink in it, but it honestly does not make that much of a difference once the product is on your skin. Both of the highlighters give off an amazing glow that makes you look fresh, youthful, and glowy.