Contour Kit Battle: Ulta vs. Anastasia Beverly Hills

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I recently got my hands on the ABH Contour Kit. I really like it too. It is pigmented, easily blendable, gives natural definition to the face and is very easy to use. But now I am wondering, is it really anything special, and is it worth $40?

I went to Ulta Wednesday and as I was checking out, I saw the Ulta brand Contour Kit. The packaging was really nice and you could easily see all the shades. It was only $18 and I was able to get it 20% off. What a deal compared to ABH! 

The only reason I bought the Ulta Contour Kit was to compare it to the ABH Contour Kit. I was curious to see how similar they performed and how many dupes I could find. When I got home, the differences were clear and the pros and cons of each revealed themselves. 

Similarities: 

  1. The ingredients are almost identical. Both include Talc, which is thought to be a harmful ingredient.
  2. The pigmentation
  3. The blendablitiy 
  4. Very user friendly 
  5. The amount of shades. Both contain 6 shades. 
  6. All the contour/bronzing shades are matte. 
Ulta's Bombshell Bronzer compared to ABH's Havana. Havana is the darkest shade in the ABH Palette, but Bombshell Bronzer is only the 2nd darkest in the Ulta Contour Kit. 

Ulta's Bombshell Bronzer compared to ABH's Havana. Havana is the darkest shade in the ABH Palette, but Bombshell Bronzer is only the 2nd darkest in the Ulta Contour Kit. 

ABH's Sand compared to both the shimmering highlights in the Ulta Contour Kit. 

ABH's Sand compared to both the shimmering highlights in the Ulta Contour Kit. 

ABH's Java compared to Ulta's Warmth Bronzer. 

ABH's Java compared to Ulta's Warmth Bronzer. 

Differences: 

  1. The price. ABH is $40 and Ulta is $18. Ulta Wins 
  2. ABH has 3 contour shades and Ulta has 4 contouring shades. Ulta Wins 
  3. ABH has 3 highlighting shades and Ulta has 2. ABH Wins 
  4. ABH has 2 matte highlighting shades and 1 shimmer shade. Ulta just has 2 shimmery highlights and no matte. ABH Wins 
  5. ABH has 2 cool toned contour shades and 1 warm tone. All of Ulta's contouring shades are warm toned. Cool tones are better for contouring and creating shadows. ABH Wins
  6. Ulta's contouring shades offer more of a color variety whereas ABH's contouring shades are limited to certain skin colors. Ulta Wins 
  7. You are getting almost twice as much product in the Ulta Contour Kit. Ulta Wins
  8. Ulta comes with a contouring guide for beginners. Ulta Wins 
  9. The magnet is stronger on the ABH Contour Kit. ABH Wins
  10. All the shades in the ABH Contour Kit are removable and replaceable, which is very useful for when you run out of product. ABH Wins 
Ulta Contour Kit 

Ulta Contour Kit 

Anastasia Beverly Hills Contour Kit 

Anastasia Beverly Hills Contour Kit 

There are things I like and things I don't like in both of these palettes. I found the shimmery shades in the Ulta palette to be a little chalky, but they still looked pretty when dusted on the highest points of the face. You can great great definition with the Ulta Contour Kit, but there are no cool toned shades, which is a downside. The shades in the ABH Contour Kit are replaceable, but the Ulta Contour Kit comes with more product. Also, I bought the Ulta Contour Kit on sale for about the same price as one ABH powder. I really love the matte banana powder in the ABH Contour Kit, and I really wish the Ulta Contour Kit came with a matte highlight. 

At the end of the day, the pigmentation, wear, blendablitiy, and concept of these two kits are very similar. Pretty amazing since one if $40 and the other is $18. I like having both of these in my collection, because the Ulta Contour Kit has more color variety and can be used for bronzing as well. If you are on a budget or just don't want to spend $40 on a contouring kit, then the Ulta Contour Kit will do just fine. And even if you already have the ABH Contour Kit, I don't think that it would be a waste owning the Ulta Contour Kit as well.